CTK Photobank
The CTK Photobank had the opportunity to send an insertion in the Czech design magazine FONT, and needed something that would appeal to the creative industry. It would have to be memorable and interesting in order to hold the attention of design professionals.
We extended our existing concept of "Find what you're looking for" with a full page memory game. We made a grid of images, all of which having a partner. Instead of following the normal idea of a memory where there are 2 identical cards in the set, we create a connection based on how the images complete each other. For instance the empty dog collar and a collarless dog would be a match. Other matches were a glass of tea and lemons, keys and a lock, and chocolate and milk.
