Create a concept that communicates the advantages of the highly tailored, realtime news bites as delivered by Headline Service. The idea of personalized news should be prominent. The concept should work in print, online and audio media.
We materialized the headlines and brought them into real life. To stress the fact that the news is highly personalized, we used keywords that represent certain target professions. Together with the CTK Photobank, we photographed people representing these industries. The effect is to visualize each person's interests across the campaign.
