Make a distinctive advertising campaign for the new and improved functionality of the Fotobanka website. The campaign should push the new direction (creative photography) to the front, while reinforcing the prestige of the ČTK. We were limited in our selection of media, but developed the concept to work well in any format.
"Wouldn't it be great if life had advanced search?" We took the idea of the new advanced search functionality from the fotobank and applied it to real life situations. The lost things include a dog, contact lenses, directions, socks, free time, golf ball and happiness.Our client found happiness from a spike in online sales.
