Making a Campaign

By Ryan

This is a video that we made showing the behind the scenes process of creating an ad campaign for The ČTK Photobank in Prague. The Photobank is one of the oldest in the Czech Republic, with over 5 million images dating back to 1918.
The goal of the campaign was to increase awareness of the new web application, and to promote new areas of focus for ČTK. In addition to being a leading resource for editorial and news images, they are now venturing more into the area of creative images. The ad you see being shot and designed here was one of 15 in the campaign.

Check out the full project in our portfolio here.